Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web PDF (Adobe DRM) download by Paul Adams

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

New Riders
Publication date: December 2011
ISBN: 9780132854276
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$23.99
Our price:
$21.99

You save: $2.00 (8%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This is the eBook version of the printed book. The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
Please sign in to review this product.
Format:
Devices:
Grouped: How small groups of friends are the key to influence on the social web PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
4864 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 30 selections within 30 days.
Printing:
Enabled. Limit of 30 pages within 30 days.
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web ePub (Adobe DRM) download by Paul Adams
New Riders, November 2011
ISBN: 9780132854290
EAN:  9780132854290
ePub (Adobe DRM)
List Price: $23.99 eBook price: $21.99
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web PDF (Adobe DRM) download by Paul Adams
New Riders, December 2011
ISBN: 9780132854276
EAN:  9780132854276
PDF (Adobe DRM)
List Price: $23.99 eBook price: $21.99
Other books by Paul Adams
Written in Blood: A Cultural History of the British Vampire ePub (Adobe DRM) download by Paul Adams
Written in Blood: A Cultural History of the British Vampire
Paul Adams
The History Press, July 2014
ISBN: 9780752497150
Format: ePub
List Price: $21.86 Our price: $19.99
Policy and Education ePub (Adobe DRM) download by Paul Adams
Policy and Education
Paul Adams
Routledge, January 2014
ISBN: 9780415697576
Format: ePub, PDF
List Price: $35.95 Our price: $33.99
Haunted St Albans ePub (Adobe DRM) download by Paul Adams
Haunted St Albans
Paul Adams
The History Press, October 2013
ISBN: 9780752465470
Format: ePub
List Price: $4.36 Our price: $3.99
Sound Financial Advice PDF (Adobe DRM) download by Paul Adams
Sound Financial Advice
Paul Adams
iUniverse.com, October 2013
ISBN: 9781491710685
Format: PDF
Our price: $3.99