Grow: How Ideals Power Growth and Profit at the World's Greatest Companies ePub (Adobe DRM) download by Jim Stengel

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

eBookMall Preferred Publisher
Crown Publishing Group
Publication date: December 2011
ISBN: 9780307720375
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$13.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!

Ten years of research uncover the secret source of growth and profit …

Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.

Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500.

Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.

Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.

Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.




From the Hardcover edition.
Please sign in to review this product.
Devices:
Grow ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
2173 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Jim Stengel
Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies ePub (Adobe DRM) download by Jim Stengel
Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies
Jim Stengel
Virgin Digital, January 2012
ISBN: 9780753540664
Format: ePub
List Price: $20.39 Our price: $18.99