Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time PDF (Adobe DRM) download by Robert A. Lutz

Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time

John Wiley & Sons, Inc.
Publication date: November 2003
ISBN: 9780471470984
Digital Book format: PDF (Adobe DRM)

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What do you do with a book that' s filled with controversial, counterintuitive, and downright contrarian statements that stand conventional wisdom on its ear and claim, lightheartedly, to be immutable " laws of business?" If the author is Robert Lutz, you read the book very carefully, probably several times, learn all of the " laws" by heart, and follow them to the letter every chance you get. You also find yourself laughing out loud, shaking your head in wonder, and nodding in agreement. Revised and updated, this is a maverick' s primer on the business philosophy that revolutionized Chrysler and is now powering dramatic new product development at General Motors. In it, Lutz reexamines his iconoclastic maxims to see how they have withstood the test of time. With hard evidence, hilarious anecdotes, and his characteristic frankness, the high-flying chairman of GM North America challenges his own contention that businesses should deliberately construct a " schizophrenic" corporate culture that combines rock-solid financial controls with a highly creative, no-holds-barred product development process.
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