Handbook of New Product Development Management ePub download by Stylianos Kavadias

Handbook of New Product Development Management

Routledge
Publication date: November 2007
ISBN: 9781136399824
Digital Book format: ePub (DRM-Free)

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Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.
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Handbook of New Product Development Management ePub download by Stylianos Kavadias
Routledge, November 2007
ISBN: 9781136399824
EAN:  2370005229996
ePub
eBook price: $100.00
Handbook of New Product Development Management ePub (Adobe DRM) download by Stylianos Kavadias
Routledge, June 2012
ISBN: 9781136399824
EAN:  9781136399824
ePub (Adobe DRM)
eBook price: $100.00
Handbook of New Product Development Management PDF (Adobe DRM) download by Stylianos Kavadias
Routledge, June 2012
ISBN: 9781136399831
EAN:  9781136399831
PDF (Adobe DRM)
eBook price: $100.00