Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property ePub (Adobe DRM) download by Andrew J. Sherman

Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

Amacom
Publication date: October 2011
ISBN: 9780814417003
Digital Book format: ePub (Adobe DRM)

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Whether you call it ôharvesting intangible assetsö or ôintellectual property management,ö organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the worldÆs leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
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Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property ePub (Adobe DRM) download by Andrew J. Sherman
Amacom, October 2011
ISBN: 9780814417003
EAN:  9780814417003
ePub (Adobe DRM)
List Price: $14.95 eBook price: $11.99
Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property PDF (Adobe DRM) download by Andrew J. Sherman
Amacom, October 2011
ISBN: 9780814417003
EAN:  2370004034058
PDF (Adobe DRM)
List Price: $14.95 eBook price: $11.99
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