Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery PDF (Adobe DRM) download by Kate Heyhoe

Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery

John Wiley & Sons, Inc.
Publication date: April 2004
ISBN: 9780471484684
Digital Book format: PDF (Adobe DRM)

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The true story of an immigrant family’s rise to prominence and the brand that rewrote the rules of wine

Harvesting the Dream tells the inspirational story of the Trinchero family and its Sutter Home winery, now among America’s largest and most successful vintners. More than just a business success story, it’s also the tale of an immigrant family’s half-century journey to achieve the American Dream. Against all odds, Sutter Home’s light and sweet White Zinfandel became America’s bestselling wine and a staple at tables across the country. Harvesting the Dream uses the Sutter Home story to teach profound business lessons about the importance of calculated risk and creative thinking.

Kate Heyhoe (Cherry Valley, CA) is an award-winning online editor, author, and cofounder of the Web’s first food and cooking ezine, Global Gourmet (globalgourmet.com).
Stanley Hock (Albany, CA) is a California wine industry marketing and public relations consultant who, for 13 years, was Communications Director for Trinchero Family Estates, owner of the Sutter Home, Montevina, and Trinchero wineries.

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