The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ePub (Adobe DRM) download by Margaret Mark

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

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McGraw-Hill
Publication date: January 2001
ISBN: 9780071381185
Digital Book format: ePub (Adobe DRM)

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ePub (Adobe DRM) download by Margaret Mark
McGraw-Hill, January 2001
ISBN: 9780071381185
EAN:  2370005173114
ePub (Adobe DRM)
List Price: $32.00 eBook price: $28.99
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes PDF (Adobe DRM) download by Margaret Mark
McGraw-Hill, April 2001
ISBN: 9780071381185
EAN:  9785551150831
PDF (Adobe DRM)
List Price: $32.00 eBook price: $28.99