Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising PDF (Adobe DRM) download by Luke Sullivan

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

John Wiley & Sons, Inc.
Publication date: April 2008
ISBN: 9780470267714
Digital Book format: PDF (Adobe DRM)


Our price:
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
An updated and revised new edition of the bestselling advertising guide

In this Third Edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover all the ins and outs of online advertising, this edition combines the best advertising guidance from the classic era of the industry with all the possibilities offered by new media and new technologies. New chapters cover online, guerilla, and direct marketing, and the book features brand-new case studies and examples from all media. Taking its title from the widely disparaged--yet hugely successful--Charmin toilet paper advertising campaign, the book explores the Whipple phenomenon, revealing why bad ads sometimes work, why great ads fail, and how advertisers can balance creative work with the mandate to sell products.

Luke Sullivan (Austin, TX) is a Group Creative Head at GSD&M in Austin, Texas. Previously, he spent ten years at the Minneapolis agency Fallon, five years at The Martin Agency in Richmond, Virginia, and four years as the Chief Creative Officer at Westwayne in Atlanta. He began his career as an understudy of industry icon Tom McElligott. His clients have included United Airlines, AT&T, Miller Lite, Lee Jeans, and SunTrust.
Please sign in to review this product.
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
4768 Kb
Copy From Text:
Enabled. Limit of 15 selections within 365 days.
Enabled and unlimited.
Other books by Luke Sullivan
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads PDF (Adobe DRM) download by Sam Bennett
Hey, Whipple, Squeeze This
Sam Bennett & Luke Sullivan
Wiley, January 2012
ISBN: 9781118101339
Format: PDF, ePub
Our price: $12.99