High Impact Marketing That Gets Results PDF (Adobe DRM) download by Ardi Kolah

High Impact Marketing That Gets Results

Kogan Page
Publication date: January 2013
ISBN: 9780749464530
Digital Book format: PDF (Adobe DRM)

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This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers. We'll give you the confidence to segment your market and customers so you can choose the right strategies for your business, products and services. You'll learn how to avoid costly mistakes with effective research and a practical marketing plan as well as how to use online marketing, PR, direct mail, promotions and other tools to run effective marketing campaigns that deliver measurable results. Jargon free, accessible, no detailed knowledge required, signposts the reader to all the important bits. The GURU is out of the BOTTLE!
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