High Visibility, Third Edition

High Visibility, Third Edition PDF (Adobe DRM)

by: Michael Hamlin and Philip Kotler and Irving Rein

Irving Rein is a professor of communication studies at Northwestern University. He is an internationally known expert on public communication and popular culture and a consultant to highly visible individuals and corporations. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is one of the world's foremost marketing experts and the author of Marketing Management, the most widely used marketing book in graduate business schools worldwide. Michael Hamlin is the managing director of TeamAsia, a strategic marketing communications consulting firm. He is an international corporate and personal brand consultant and is based in Asia. Martin Stoller was a clinical professor of organizational behavior at Northwestern University's Kellogg School of Management. He consulted internationally with corpora-tions on persuasion and visibility issues.