Hospitality Retail Management ePub (Adobe DRM) download by Conrad Lashley

Hospitality Retail Management

Routledge
Publication date: June 2012
ISBN: 9781136398216
Digital Book format: ePub (Adobe DRM)

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'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit.'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit.Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
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Hospitality Retail Management ePub download by Conrad Lashley
Routledge, November 2009
ISBN: 9781136398216
EAN:  2370005262894
ePub
List Price: $57.95 eBook price: $53.99
Hospitality Retail Management PDF download by Conrad Lashley
Routledge, November 2009
ISBN: 9781136398223
EAN:  2370005262962
PDF
List Price: $57.95 eBook price: $53.99
Hospitality Retail Management ePub (Adobe DRM) download by Conrad Lashley
Routledge, June 2012
ISBN: 9781136398216
EAN:  9781136398216
ePub (Adobe DRM)
List Price: $53.95 eBook price: $49.99
Hospitality Retail Management PDF (Adobe DRM) download by Conrad Lashley
Routledge, June 2012
ISBN: 9781136398223
EAN:  9781136398223
PDF (Adobe DRM)
List Price: $53.95 eBook price: $49.99
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