Hot Button Marketing: Push the Emotional Buttons That Get People to Buy ePub (Adobe DRM) download by Barry Feig

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Adams Media
Publication date: January 2012
ISBN: 9781440517686
Digital Book format: ePub (Adobe DRM)

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Consumers buy products for two reasons--the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion--not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing--from product development to one-to-one selling--Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
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Language:
ENG
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