How Being a Design-Driven Company Will Get You from Good to Great PDF (Adobe DRM) download by Robert Brunner

How Being a Design-Driven Company Will Get You from Good to Great

FT Press
Publication date: February 2010
ISBN: 9780137050772
Digital Book format: PDF (Adobe DRM)

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Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.

You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....

If you liked this Element, read more from Robert Brunner and Stewart Emery, including Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446).

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How Being a Design-Driven Company Will Get You from Good to Great PDF (Adobe DRM) download by Robert Brunner
FT Press, February 2010
ISBN: 9780137050772
EAN:  9780137050772
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
How Being a Design-Driven Company Will Get You from Good to Great ePub (Adobe DRM) download by Robert Brunner
FT Press, February 2010
ISBN: 9780132476645
EAN:  9780132476645
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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