How Being a Design-Driven Company Will Get You From Good to Great
Publication date: February 2010
Digital Book format: PDF (Adobe DRM)
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.
You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....
If you liked this Element, read more from Robert Brunner and Stewart Emery, including Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446).
Available in print and digital formats.