How Cool Brands Stay Hot: Branding to Generation Y ePub (Adobe DRM) download by Mattias Behrer

How Cool Brands Stay Hot: Branding to Generation Y

Kogan Page
Publication date: March 2013
ISBN: 9780749468057
Digital Book format: ePub (Adobe DRM)

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Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd edition of How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.
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How Cool Brands Stay Hot: Branding to Generation Y ePub (Adobe DRM) download by Mattias Behrer
Kogan Page, March 2013
ISBN: 9780749468057
EAN:  2370004741628
ePub (Adobe DRM)
List Price: $29.99 eBook price: $27.99
How Cool Brands Stay Hot: Branding to Generation Y PDF (Adobe DRM) download by Mattias Behrer
Kogan Page, March 2013
ISBN: 9780749468057
EAN:  9780749468057
PDF (Adobe DRM)
List Price: $29.99 eBook price: $27.99