How multi-national companies can benefit from globalisation drivers PDF (Adobe DRM) download by Marcus Matthias Keupp

How multi-national companies can benefit from globalisation drivers

GRIN Verlag
Publication date: January 2002
ISBN: 9783638149136
Digital Book format: PDF (Adobe DRM)

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This essay describes global drivers leading to the increased emergence of strategic alliances (SAs) and cross-border joint-ventures (JVs) and implied potential benefits for multinational firms (MNEs).

Applying Yip's framework1 (viz. appendix), drivers and benefits are analysed. It will be shown that importance of drivers and likelihood benefits hinge upon the MNE and its industry and determine its engagement in SAs and JVs.
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