This is the book you want to teach you the real creative side of designing logos.
Contents
Section One - The Preparation
Chapter 1 Design Foundation
Chapter 2 How to Think like a Designer
Chapter 3 The Tangibility of Elements
Section Two - The Creative Process
Chapter 4 Brainstorming - Jump start-Creative Juices
Chapter 5 Designing a Mark
Chapter 6 Incorporating Type with a Mark
Chapter 7 Designing Logo Type
Chapter 8 Using this Pictorial System
Section Three - Protecting Assets
Chapter 9 Redesigning an Existing Logo
Chapter 10 Standardized Logo Usage
Chapter 11 Creating an Identity Manual
Chapter 12 Color
Chapter 13 Monitor Logo Application
(70 pages)
Section Four - The Library of Images
Chapter 14 Pictorial Index
(24 pages)
