How to Integrate Social Media Into Your Marketing Plan PDF (Adobe DRM) download by Dr. Reshma Shah

How to Integrate Social Media Into Your Marketing Plan

FT Press
Publication date: September 2010
ISBN: 9780132603539
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

Make sure your social media initiatives and your broader marketing and branding programs work together and support each other.

What do Geico and The Shane Company have in common? They're both well-known brands that have made their mark with clever, catchy advertisements. But they also share a less flattering characteristic: They have largely failed to integrate their communications campaigns with strong, long-lasting brand messages that resonate with customers over time....

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How to Integrate Social Media Into Your Marketing Plan PDF (Adobe DRM) download by Dr. Reshma Shah
FT Press, September 2010
ISBN: 9780132603539
EAN:  9780132603539
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
How to Integrate Social Media into Your Marketing Plan ePub (Adobe DRM) download by Dr. Reshma Shah
FT Press, October 2010
ISBN: 9780132603553
EAN:  9780132603553
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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