How to Lie with Charts PDF (Adobe DRM) download by Gerald Everett Jones

How to Lie with Charts

LaPuerta
Publication date: February 2011
ISBN: 9780979486685
Digital Book format: PDF (Adobe DRM)

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If you're using a computer to generate charts for meetings and reports, you don't have to be taught how to lie - you're already doing it. You probably don't know your charts are unreliable, and neither does your audience. So you're getting away with it - until a manager or a sales prospect or an investor makes a bad decision based on the information that you were so helpful to provide. The main focus of How to Lie with Charts is on the principles of persuasive-and undistorted-visual communication. It's about careful thinking and clear expression. So don't blame the computers. People are running the show. About the Author Gerald Everett Jones has written more than 25 books on computer and business topics, including Murphy's Laws of Excel (Sybex), Freelance Graphics for Windows: The Art of Presentation (Prima), Real World Digital Video (Peachpit Press), and 24P: Make Your Digital Movies Look Like Hollywood (Thomson). His professional career spans all phases of digital media production and distribution, including book packaging, Web development, and film-look video.
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