How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market PDF (Adobe DRM) download by Alison Baverstock

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

By Alison Baverstock
Business & Economics : Commerce | Business & Economics : Marketing - General | Language Arts & Disciplines : Publishing
Kogan Page
Publication date: March 2008
ISBN: 9780749453541
Digital Book format: PDF (Adobe DRM)
Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth.…Read More »

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How to Market Books PDF (Adobe DRM)

by: Alison Baverstock

Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market PDF (Adobe DRM) download by Alison Baverstock
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
Alison Baverstock
Kogan Page, March 2008
ISBN: 9780749453541
EAN:  2370002568586
PDF (Adobe DRM)
List Price: $50.00 eBook price: $45.99
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market ePub (Adobe DRM) download by Alison Baverstock
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
Alison Baverstock
Kogan Page, March 2008
ISBN: 9780749453541
EAN:  9780749453541
ePub (Adobe DRM)
List Price: $50.00 eBook price: $45.99
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