How to Market Your School PDF download by Johanna M Lockhart

How to Market Your School

iUniverse, Inc.
Publication date: August 2005
ISBN: 9780595805747
Digital Book format: PDF (DRM-Free)
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Whether you are a middle school principal or the president of a large university, “How to Market Your School” by Johanna M. Lockhart can offer helpful, yet simple advice. “How To Market Your School“ breaks down the role of marketing in the education sector as well as providing useful tips for building effective community partnerships.


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Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention?


How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as:


  • School marketing: What it is and why it matters
  • Developing a marketing strategy
  • Marketing research and database marketing
  • Marketing and electronic communication
  • Media relations
  • Building community partnerships
  • Public relations and much more


Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.


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Make your own publicity

Lots of schools find themselves captive of long-winded, official reports that measure a school's success as a mere score. It is usually this report that influences the community and sometimes favourable word of mouth is not enough to win people round. This book breaks down some of the problems schools face and outlines how they can go about developing a marketing strategy that plants the school at the centre of the community and the forefront of people's minds. Building a positive public image elevates the school's status which bears a host of fruits from boosted pupil morale to attracting high-quality staff who see the establishment as a desirable place to work. It is a truly fascinating book and you should really consider reading it if you think your school would benefit from having its profile raised.
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a useful guide

Johanna M Lockhart wrote the book How to Market Your School in terms that extends beyond the marketing knowledge of a school administrator. It is very useful though in terms of techniques and it gives informative instructions on how to help stand out in the crowd with your school. There is a lot of competition in the market now with many private schools offering great facilities for students and which can help their prestige through well implemented marketing techniques as those described by Lockhart in her book.
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How to Market Your School PDF can be read on any device that can open PDF files.

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Other books by Johanna M Lockhart
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators ePub (Adobe DRM) download by Johanna Lockhart
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators
Johanna Lockhart & Johanna M Lockhart
R&L Education, December 2010
ISBN: 9781607097693
Format: ePub, PDF
List Price: $33.99 Our price: $29.99
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