There are just four basic principles required to rank higher in the search engines, and you don't have to know HTML to use them. This easy-to-read search engine optimization guide can help you get listed in on the first page of the search engine results of Google, Yahoo! and MSN. Written by a certified SEO, who has worked for three Fortune 500 companies and incorporated many of their best practices. This guide comes with a list of over 1,600 directories and search engines to submit to, as well as valuable link-building techniques and free website analysis tools.