How To Unlock A Treasure Vault of Free Publicity by Pushing the Media's Hot Buttons PDF (Adobe DRM) download by George McKenzie

How To Unlock A Treasure Vault of Free Publicity by Pushing the Media's Hot Buttons

Mastermind Learning Systems
Publication date: June 2004
ISBN: 9780974471136
Digital Book format: PDF (Adobe DRM)

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This is a 7-page, single-spaced "White Paper" that reveals inside information and tips on how to find new, targeted prospects for your business by getting free publicity from radio, TV, newspaper and magazines. Written by award-winning TV anchor and radio talk show host George McKenzie, this lengthy article serves as a guide for small business owners, entrepreneurs, authors, speakers, coaches, consultants and anyone who has little or no training in public relations or self-promotion. The article focuses on showing public relations and self- promotion novices how to give the media what they need--in a way they can use it--to obtain what amounts to free advertising that's more believable, powerful, productive and profitable than anything they can BUY at any price.
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