How to Write a Marketing Plan ePub (Adobe DRM) download by John Westwood

How to Write a Marketing Plan

Kogan Page
Publication date: March 2013
ISBN: 9780749467135
Digital Book format: ePub (Adobe DRM)

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How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
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How to Write a Marketing Plan ePub (Adobe DRM) download by John Westwood
Kogan Page, March 2013
ISBN: 9780749467135
EAN:  2370004741697
ePub (Adobe DRM)
List Price: $9.99 eBook price: $8.99
How to Write a Marketing Plan PDF (Adobe DRM) download by John Westwood
Kogan Page, March 2013
ISBN: 9780749467135
EAN:  9780749467135
PDF (Adobe DRM)
List Price: $9.99 eBook price: $8.99
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