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This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
Why you should be writing articles and getting published (it's easier than you think)!
Why write articles? Ask Ben. He's a lawyer who specializes in small business tax strategies. A regional business editor overheard him talking about this, and asked him to write a brief article. It evolved into a monthly column. The pay? Zilch. But Ben is reaping big benefits from establishing himself as his region's leading expert. Ben was lucky, but there's a world out there hungry for content.