How to Write Successful Fundraising Letters PDF (Adobe DRM) download by Mal Warwick

How to Write Successful Fundraising Letters

Jossey-Bass
Publication date: March 2008
ISBN: 9780470251713
Digital Book format: PDF (Adobe DRM)

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You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

  • Gain insight into current trends in the field with updated cases, samples, and examples
  • Access more content for small to medium NPOs with limited budgets and resources
  • Learn the latest technology with new sections on typography and lay out
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How to Write Successful Fundraising Letters PDF (Adobe DRM) download by Mal Warwick
Jossey-Bass, March 2008
ISBN: 9780470251713
EAN:  9780470251713
PDF (Adobe DRM)
eBook price: $24.99
How to Write Successful Fundraising Letters ePub (Adobe DRM) download by Mal Warwick
Jossey-Bass, December 2010
ISBN: 9781118047637
EAN:  9781118047637
ePub (Adobe DRM)
eBook price: $24.99
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