I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy PDF (Adobe DRM) download by Howell Malham

I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy

Jossey-Bass
Publication date: January 2013
ISBN: 9781118526590
Digital Book format: PDF (Adobe DRM)

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A smart and witty take on strategy . . . an essential business topic

Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a book that goes straight to the heart of the issue. Through the largely facetious dialog of two colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.

  • A highly readable book that defines the most over-used (and least understood) business term: strategy
  • Author is the co-founder of Insight Labs
  • Written in a wry style, this book offers a witty, inventive take on a common business problem

At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

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I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy PDF (Adobe DRM) download by Howell Malham
Jossey-Bass, January 2013
ISBN: 9781118526590
EAN:  9781118526590
PDF (Adobe DRM)
eBook price: $14.99
I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy ePub (Adobe DRM) download by Howell Malham
Jossey-Bass, February 2013
ISBN: 9781118526316
EAN:  9781118526316
ePub (Adobe DRM)
eBook price: $14.99