Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar ePub download by Tom Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

How
Publication date: October 2011
ISBN: 9781440320477
Digital Book format: ePub (DRM-Free)
Rating starRating starRating starRating star 1 user review - write a review of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar.

Buy ePub

List price:
$45.00
Our price:
$39.99

You save: $5.01 (11%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Part teaching guide and part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, Identify is more than simply a book about the art and practice of trademark design. Identify is about identity design that works, written by the very pioneers and practitioners responsible for many of the world's most durable and iconic visual marks. Identify offers readers a behind-the-scenes look into the processes of three of the most important and prolific names in the world of branding and design. This group of designers has been revolutionizing what a logo is and redefining what a brand means for more than five decades. Identify features more than 40 logos and the often dramatic and amusing stories behind their creation. It shows how they were conceived, the rough sketches along the way, and, of course, the final piece. The book also offers 50 case studies that dive deeper into the mark's creation to present the challenges the team faced, how they overcame them, and their thinking behind the decisions they made along the way.
Please sign in to review this product.

Problem solving skills

Identify Problems of Identity Design and Chermayeff & Geismar's Timeless Approach to Solving Them by Tom Geismar is an easily approachable book that will teach you the subtleties behind an outstanding design. It contains different logos and many case studies that explain step by step the process of creating new iconic visual master pieces. Inspirational and insightful, it is useful for professional designers with enough experience to understand the process behind the scene. It is written in a humorous and intelligent manner while emphasizing tough decisions within teams.
Rating starRating starRating starRating star
Format:
Devices:
Identify ePub can be read on any device that can open ePub files.

File Size:
7109 Kb
Language:
ENG