Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar PDF (Adobe DRM) download by Tom Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

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Publication date: September 2011
ISBN: 9781440320491
Digital Book format: PDF (Adobe DRM)
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Part teaching guide and part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, Identify is more than simply a book about the art and practice of trademark design. Identify is about identity design that works, written by the very pioneers and practitioners responsible for many of the world's most durable and iconic visual marks. Identify offers readers a behind-the-scenes look into the processes of three of the most important and prolific names in the world of branding and design. This group of designers has been revolutionizing what a logo is and redefining what a brand means for more than five decades. Identify features more than 40 logos and the often dramatic and amusing stories behind their creation. It shows how they were conceived, the rough sketches along the way, and, of course, the final piece. The book also offers 50 case studies that dive deeper into the mark's creation to present the challenges the team faced, how they overcame them, and their thinking behind the decisions they made along the way.
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Problem solving skills

Identify Problems of Identity Design and Chermayeff & Geismar's Timeless Approach to Solving Them by Tom Geismar is an easily approachable book that will teach you the subtleties behind an outstanding design. It contains different logos and many case studies that explain step by step the process of creating new iconic visual master pieces. Inspirational and insightful, it is useful for professional designers with enough experience to understand the process behind the scene. It is written in a humorous and intelligent manner while emphasizing tough decisions within teams.
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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar PDF (Adobe DRM) download by Tom Geismar
How, September 2011
ISBN: 9781440320491
EAN:  9781440320491
PDF (Adobe DRM)
List Price: $45.00 eBook price: $39.99
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar ePub download by Tom Geismar
List Price: $45.00 eBook price: $39.99
Other books by Tom Geismar
Identify ePub (Adobe DRM) download by Tom Geismar
Identify
Tom Geismar
Print, January 2012
ISBN: 9781440320477
Format: ePub
List Price: $45.00 Our price: $39.99