Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar ePub (Adobe DRM) download by Tom Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

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Publication date: January 2012
ISBN: 9781440320477
Digital Book format: ePub (Adobe DRM)
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Part teaching guide and part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, Identify is more than simply a book about the art and practice of trademark design. Identify is about identity design that works, written by the very pioneers and practitioners responsible for many of the world's most durable and iconic visual marks. Identify offers readers a behind-the-scenes look into the processes of three of the most important and prolific names in the world of branding and design. This group of designers has been revolutionizing what a logo is and redefining what a brand means for more than five decades. Identify features more than 40 logos and the often dramatic and amusing stories behind their creation. It shows how they were conceived, the rough sketches along the way, and, of course, the final piece. The book also offers 50 case studies that dive deeper into the mark's creation to present the challenges the team faced, how they overcame them, and their thinking behind the decisions they made along the way.
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Eye-opening.

This is a wonderful insight into the creative processes of logo design. It is truly fascinating how something so simple has such an enduring identity and an enduring power to influence. I found this an inspiring piece of reading.
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Identify

Identify is mainly a guide for graphic or logo designers that shows some of the best logo's design techniques and outcome. I like its practicable approach, as it has 50 case studies, showing the work from sketch to the end. Great book for those who need a bit of inspiration.
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Other books by Tom Geismar
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar PDF (Adobe DRM) download by Tom Geismar
Identify
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Format: PDF, ePub
List Price: $45.00 Our price: $39.99