Impact Pricing: Your Blueprint for Driving Profits ePub (Adobe DRM) download by Mark Stiving

Impact Pricing: Your Blueprint for Driving Profits

Entrepreneur Press
Publication date: September 2011
ISBN: 9781613081211
Digital Book format: ePub (Adobe DRM)

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AM I PRICING RIGHT?Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.Learn how to:Set prices that drive your market positionCorrectly use costs to make profitable pricing decisionsImplement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new businessCash-in on complementary products and product versions with portfolio pricingPrepare for changing conditions pricing strategically nowFollowing in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
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Impact Pricing: Your Blueprint for Driving Profits ePub (Adobe DRM) download by Mark Stiving
Entrepreneur Press, September 2011
ISBN: 9781613081211
EAN:  9781613081211
ePub (Adobe DRM)
List Price: $20.00 eBook price: $17.99
Impact Pricing: Your Blueprint for Driving Profits PDF (Adobe DRM) download by Mark Stiving
Entrepreneur Press, September 2011
ISBN: 9781613081211
EAN:  2370006132905
PDF (Adobe DRM)
List Price: $20.00 eBook price: $17.99