In Data We Trust: How Customer Data is Revolutionising Our Economy PDF (Adobe DRM) download by Bjorn Bloching

In Data We Trust: How Customer Data is Revolutionising Our Economy

A&C Black Business Information and Developmen
Publication date: August 2012
ISBN: 9781408179536
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$26.99
Our price:
$25.99

You save: $1.00 (4%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on ’gut feeling’ are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it’s the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown.
Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it’s ’out there’.
Please sign in to review this product.
Format:
Devices:
In Data We Trust: How Customer Data is Revolutionising Our Economy PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1370 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
In Data We Trust: How Customer Data is Revolutionising Our Economy PDF (Adobe DRM) download by Bjorn Bloching
A&C Black Business Information and Developmen, August 2012
ISBN: 9781408179536
EAN:  9781408179536
PDF (Adobe DRM)
List Price: $26.99 eBook price: $25.99
In Data We Trust: How Customer Data is Revolutionising Our Economy ePub (Adobe DRM) download by Bjorn Bloching
A&C Black Business Information and Developmen, August 2012
ISBN: 9781408179529
EAN:  9781408179529
ePub (Adobe DRM)
List Price: $26.99 eBook price: $25.99