In Search of the Obvious: The Antidote for Today's Marketing Mess PDF (Adobe DRM) download by Jack Trout

In Search of the Obvious: The Antidote for Today's Marketing Mess

Wiley
Publication date: November 2008
ISBN: 9780470399309
Digital Book format: PDF (Adobe DRM)

Buy PDF

Our price:
$18.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:

Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.

Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.

Research people are criticized for generating more confusion than clarity. They will not be happy.

Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.

Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.

But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

Please sign in to review this product.
Format:
Devices:
In Search of the Obvious PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1372 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 365 days.
Printing:
Enabled and unlimited.
In Search of the Obvious: The Antidote for Today's Marketing Mess PDF (Adobe DRM) download by Jack Trout
Wiley, November 2008
ISBN: 9780470399309
EAN:  9780470399309
PDF (Adobe DRM)
eBook price: $18.99
In Search of the Obvious: The Antidote for Today's Marketing Mess ePub (Adobe DRM) download by Jack Trout
Wiley, December 2008
ISBN: 9780470475546
EAN:  9780470475546
ePub (Adobe DRM)
eBook price: $18.99
Other books by Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition PDF (Adobe DRM) download by Ron Marks
Differentiate or Die: Survival in Our Era of Killer Competition
Ron Marks & Steve Rivkin & Rivkin Steve & Jack Trout
John Wiley & Sons, Inc., March 2008
ISBN: 9780470223390
Format: PDF, ePub
Our price: $17.99
REPOSITIONING : Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis ePub (Adobe DRM) download by Steve Rivkin
REPOSITIONING : Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis
Steve Rivkin & Jack Trout
McGraw-Hill, November 2009
ISBN: 9780071635592
Format: ePub
List Price: $26.95 Our price: $23.99
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two ePub (Adobe DRM) download by Al Ries
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries & Jack Trout
HarperCollins e-books, October 2009
ISBN: 9780887306662
Format: ePub
Our price: $11.49
Trout on Strategy PDF (Adobe DRM) download by Jack Trout
Trout on Strategy
Jack Trout
McGraw-Hill, March 2004
ISBN: 9780071437943
Format: PDF
List Price: $19.95 Our price: $14.99
In Search of the Obvious tweets