Inbound Marketing: Get Found Using Google, Social Media, and Blogs PDF (Adobe DRM) download by Brian Halligan

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Wiley
Publication date: September 2009
ISBN: 9780470550175
Digital Book format: PDF (Adobe DRM)

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Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs PDF (Adobe DRM) download by Brian Halligan
Wiley, September 2009
ISBN: 9780470550175
EAN:  9780470550175
PDF (Adobe DRM)
eBook price: $16.99
Inbound Marketing: Get Found Using Google, Social Media, and Blogs ePub (Adobe DRM) download by Brian Halligan
Wiley, October 2009
ISBN: 9780470550427
EAN:  9780470550427
ePub (Adobe DRM)
eBook price: $16.99
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