Individual Differences and Social Influence: A Special Issue of Social Influence ePub (Adobe DRM) download by Jerry M. Burger

Individual Differences and Social Influence: A Special Issue of Social Influence

Psychology Press
Publication date: December 2012
ISBN: 9781135900113
Digital Book format: ePub (Adobe DRM)

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Despite widespread acknowledgment that both personal and situational factors influence behavior, researchers in the area of social influence have been slow to examine individual differences in their work. Indeed, social influence investigators often point to their findings to illustrate the power of situational variables relative to personal causes of behavior. However, as the articles in this volume demonstrate, social influence researchers can obtain a greater understanding of the phenomena they study by incorporating individual difference variables into their research.
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