Innovation Express: Innovation 01.01 PDF (Adobe DRM) download by Dennis Sherwood

Innovation Express: Innovation 01.01

Capstone Publishing
Publication date: January 2002
ISBN: 9781841123783
Digital Book format: PDF (Adobe DRM)

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Fast track route to generating brilliant ideas. Covers the key areas of idea generation and creativity, from embedding innovation in the fabric of the organization and making time (and money) available to learning how to listen and to say 'yes' rather than 'no'. Examples and lessons from some of the world's most innovative businesses, including Nestlé, Pearson Television and 3M, and ideas from the smartest thinkers, including Alex Osborne and Edward de Bono. Includes a glossary of key concepts and a comprehensive resources guide.
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