Innovation Games: Creating Breakthrough Products Through Collaborative Play ePub (Adobe DRM) download by Luke Hohmann

Innovation Games: Creating Breakthrough Products Through Collaborative Play

Addison-Wesley
Publication date: August 2006
ISBN: 9780132702225
Digital Book format: ePub (Adobe DRM)

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This is the eBook version of the printed book.Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires. You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don’t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers’ operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers’ experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
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Innovation Games: Creating Breakthrough Products Through Collaborative Play PDF (Adobe DRM) download by Luke Hohmann
Addison Wesley Professional, August 2006
ISBN: 9780321485175
EAN:  9780321485175
PDF (Adobe DRM)
List Price: $23.99 eBook price: $22.99
Innovation Games: Creating Breakthrough Products Through Collaborative Play ePub (Adobe DRM) download by Luke Hohmann
Addison-Wesley, August 2006
ISBN: 9780132702225
EAN:  9780132702225
ePub (Adobe DRM)
List Price: $35.99 eBook price: $33.99
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