Innovation in Marketing ePub (Adobe DRM) download by Susan Bridgewater

Innovation in Marketing

Routledge
Publication date: October 2012
ISBN: 9781136015212
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$65.95
Our price:
$61.99

You save: $3.96 (6%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Please sign in to review this product.
Devices:
Innovation in Marketing ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
3480 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Innovation in Marketing PDF (Adobe DRM) download by Susan Bridgewater
Routledge, October 2012
ISBN: 9781136015229
EAN:  9781136015229
PDF (Adobe DRM)
List Price: $65.95 eBook price: $61.99
Innovation in Marketing ePub (Adobe DRM) download by Susan Bridgewater
Routledge, October 2012
ISBN: 9781136015212
EAN:  9781136015212
ePub (Adobe DRM)
List Price: $65.95 eBook price: $61.99