Innovative Marketing Communications ePub (Adobe DRM) download by Guy Masterman

Innovative Marketing Communications

Routledge
Publication date: June 2012
ISBN: 9781136395208
Digital Book format: ePub (Adobe DRM)

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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
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Innovative Marketing Communications ePub (Adobe DRM) download by Guy Masterman
Routledge, June 2012
ISBN: 9781136395208
EAN:  9781136395208
ePub (Adobe DRM)
List Price: $59.95 eBook price: $55.99
Innovative Marketing Communications PDF (Adobe DRM) download by Guy Masterman
Routledge, June 2012
ISBN: 9781136395215
EAN:  9781136395215
PDF (Adobe DRM)
List Price: $59.95 eBook price: $55.99
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