Internal Marketing: Directions for Management ePub (Adobe DRM) download by Barbara Lewis

Internal Marketing: Directions for Management

Routledge
Publication date: September 2012
ISBN: 9781134613939
Digital Book format: ePub (Adobe DRM)

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
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