Internal Relationship Management: Linking Human Resources to Marketing Performance PDF (Adobe DRM) download by David Bejou

Internal Relationship Management: Linking Human Resources to Marketing Performance

Routledge
Publication date: December 2012
ISBN: 9781136423802
Digital Book format: PDF (Adobe DRM)

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Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.

Internal Relationship Management explores key issues, such as:
  • internal relationship management—managing relationships with internal customers
  • human resources activities—actions taken to influence employee attitudes and work-related behaviors
  • career entry—the initial stages of the internal relationship management process
  • organizational support—services provided to employees in an effort to support them
With this book, you’ll gain a better understanding of:
  • boundary spanners’ appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms
  • the recruitment, selection, and retention of customer-contact service employees
  • how internal communication processes affect boundary spanners’ satisfaction with organizational support services
  • employee branding—employees internalize the firm’s desired brand image to project it to customers and external stakeholders
  • the internal customer mindset—the importance employees place on serving internal customers
The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.
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Internal Relationship Management: Linking Human Resources to Marketing Performance PDF (Adobe DRM) download by David Bejou
Routledge, December 2012
ISBN: 9781136423802
EAN:  9781136423802
PDF (Adobe DRM)
List Price: $59.95 eBook price: $55.99
Internal Relationship Management: Linking Human Resources to Marketing Performance ePub (Adobe DRM) download by David Bejou
Routledge, December 2012
ISBN: 9781136423871
EAN:  9781136423871
ePub (Adobe DRM)
List Price: $59.95 eBook price: $55.99
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