Internal Relationship Management: Linking Human Resources to Marketing Performance

By David Bejou and Michael D Hartline

Routledge
Publication date: December 2012

ISBN: 9781136423802

Digital Book format: PDF (Adobe DRM)

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Use these techniques to improve staff performance!

Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.

Internal Relationship Management explores key issues, such as:

internal relationship managementmanaging relationships with internal customers
human resources activitiesactions taken to influence employee attitudes and work-related behaviors
career entrythe initial stages of the internal relationship management process
organizational supportservices provided to employees in an effort to support them

With this book, you’ll gain a better understanding of:

boundary spanners’ appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms
the recruitment, selection, and retention of customer-contact service employees
how internal communication processes affect boundary spanners’ satisfaction with organizational support services
employee brandingemployees internalize the firm’s desired brand image to project it to customers and external stakeholders
the internal customer mindsetthe importance employees place on serving internal customers

The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

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