International Cultural Tourism ePub (Adobe DRM) download by David Leslie

International Cultural Tourism

Routledge
Publication date: May 2012
ISBN: 9781136394294
Digital Book format: ePub (Adobe DRM)

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International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists.* Environmental performance, management and wider issues of social and cultural sustainability.Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research
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International Cultural Tourism ePub (Adobe DRM) download by David Leslie
Routledge, May 2012
ISBN: 9781136394294
EAN:  9781136394294
ePub (Adobe DRM)
List Price: $64.95 eBook price: $60.99
International Cultural Tourism PDF (Adobe DRM) download by David Leslie
Routledge, May 2012
ISBN: 9781136394300
EAN:  9781136394300
PDF (Adobe DRM)
List Price: $64.95 eBook price: $60.99
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