International Strategic Marketing: A European Perspective ePub (Adobe DRM) download by J.B. McCall

International Strategic Marketing: A European Perspective

Routledge
Publication date: March 2013
ISBN: 9781134494095
Digital Book format: ePub (Adobe DRM)

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As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
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International Strategic Marketing: A European Perspective ePub (Adobe DRM) download by J.B. McCall
Routledge, March 2013
ISBN: 9781134494095
EAN:  9781134494095
ePub (Adobe DRM)
List Price: $68.95 eBook price: $63.99
International Strategic Marketing: A European Perspective PDF (Adobe DRM) download by J.B. McCall
Routledge, March 2013
ISBN: 9781134494101
EAN:  9781134494101
PDF (Adobe DRM)
List Price: $68.95 eBook price: $63.99