Internet Marketing: A Practical Approach ePub (Adobe DRM) download by Alan Charlesworth

Internet Marketing: A Practical Approach

Routledge
Publication date: June 2012
ISBN: 9781136438813
Digital Book format: ePub (Adobe DRM)

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Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
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Internet Marketing: A Practical Approach ePub (Adobe DRM) download by Alan Charlesworth
Routledge, June 2012
ISBN: 9781136438813
EAN:  9781136438813
ePub (Adobe DRM)
List Price: $53.95 eBook price: $49.99
Internet Marketing: A Practical Approach PDF (Adobe DRM) download by Alan Charlesworth
Routledge, June 2012
ISBN: 9781136438820
EAN:  9781136438820
PDF (Adobe DRM)
List Price: $53.95 eBook price: $49.99