Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics PDF (Adobe DRM) download by Catherine Buerkle

Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics

QUE
Publication date: August 2011
ISBN: 9780132674546
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$23.99
Our price:
$21.99

You save: $2.00 (8%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show you how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show you how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. You'll learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer you new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace.
Please sign in to review this product.
Format:
Devices:
Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
8628 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 30 selections within 30 days.
Printing:
Enabled. Limit of 30 pages within 30 days.
Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics PDF (Adobe DRM) download by Catherine Buerkle
List Price: $23.99 eBook price: $21.99
Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics ePub (Adobe DRM) download by Catherine Buerkle
List Price: $23.99 eBook price: $21.99