This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.
Way beyond YouTube: how to earn profits and build brands by hosting your own Internet TV channel.
Excited about live streaming video? You'll love this unique, Web 3.0 marketing tactic even more: hosting your own live, constantly broadcasting Internet TV channel. You're not a huge TV station and you're not broadcasting movies or soaps. Instead, your channel is going to be educationalâ¿¿and it will turn into a leading powerhouse.