Introduction to Communication Studies PDF (Adobe DRM) download by John Fiske

Introduction to Communication Studies

Routledge
Publication date: October 1990
ISBN: 9780203134313
Digital Book format: PDF (Adobe DRM)

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In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
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