Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs PDF (Adobe DRM) download by Lawrence Harte

Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs

Althos
Publication date: March 2008
ISBN: 9781932813258
Digital Book format: PDF (Adobe DRM)
Rating starRating starRating starRating star 2 user reviews - write a review of Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs.

Buy PDF

List price:
$16.99
Our price:
$12.99

You save: $4.00 (24%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engines allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ("webinars") to attract, register and qualify potential customers. Some of the important topics covered in this book include: . Types of Internet Marketing Programs . How to Measure Internet Marketing . Selecting and Registering Domain Names . Developing Web Sites . How to Get Listed High in Search Engines . Adword (keyword) Advertising . Setup and Managing Email Campaigns . Participating in Affiliate Programs . Banner Advertising Networks . Blogging and Podcasting
Please sign in to review this product.

Good value for money

Very informative, Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs by Lawrence Harte is a great book for those interested in internet marketing. It starts explaining the basics and it is really easy to understand, thing that kept me reading it all, although I am not an expert in technology. The graphics and illustrations are great and it turns out to be a really helpful book if you are a beginner. What I liked the most was the fact that it combined very well the technical setups with creative insights about marketing and its strategies. I strongly recommend it as it is really useful in shaping the basic idea about internet marketing.
Rating starRating starRating starRating star

Great Intro to IM

This is an excellent introduction to all aspects of internet marketing. If you're just starting out, this book will give you a good overview of things like Google Adwords, blogging, SEO, keyword choosing, banner advertising, etc. I already knew a lot about this topic but learned a lot more from this book. Recommended for anyone who is getting into IM.
Rating starRating starRating starRating star
Format:
Devices:
Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
3074 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Enabled and unlimited.
Other books by Lawrence Harte
Sales Representative Agreements, 2nd Edition PDF (Adobe DRM) download by Robert Belt
Sales Representative Agreements, 2nd Edition
Robert Belt & Lawrence Harte
DiscoverNet, August 2014
ISBN: 9781932813241
Format: PDF
List Price: $16.99 Our price: $12.99
Introduction to MPEG, Systems, Technologies, and Operation PDF (Adobe DRM) download by Lawrence Harte
Introduction to MPEG, Systems, Technologies, and Operation
Lawrence Harte & David Price
Althos, April 2012
ISBN: 9781932813845
Format: PDF
List Price: $16.99 Our price: $12.99
How to Setup and Run Internet TV Systems - OTT Technology, Services, and Operation PDF (Adobe DRM) download by Michele Faye Chandler
How to Setup and Run Internet TV Systems - OTT Technology, Services, and Operation
Michele Faye Chandler & Lawrence Harte & Roger McGarrahan
Althos, March 2011
ISBN: 9781932813470
Format: PDF
List Price: $29.99 Our price: $26.99
Home Media Networks: Systems, Technologies, and Operation PDF (Adobe DRM) download by Lawrence Harte
Home Media Networks: Systems, Technologies, and Operation
Lawrence Harte & Carolyn Luck & Geovanny Solera
Althos, January 2011
ISBN: 9781932813647
Format: PDF
List Price: $16.99 Our price: $12.99