Islamic Branding and Marketing: Creating A Global Islamic Business PDF (Adobe DRM) download by Paul Temporal

Islamic Branding and Marketing: Creating A Global Islamic Business

Wiley
Publication date: June 2011
ISBN: 9780470828472
Digital Book format: PDF (Adobe DRM)

Buy PDF

Our price:
$32.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:

  • How is the global Muslim market structured?
  • What opportunities are there in Islamic brand categories, including the digital world?
  • What strategies should non-Muslim companies adopt in Muslim countries?

More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Please sign in to review this product.
Format:
Devices:
Islamic Branding and Marketing: Creating A Global Islamic Business PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
2170 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 365 days.
Printing:
Enabled and unlimited.
Islamic Branding and Marketing: Creating A Global Islamic Business ePub (Adobe DRM) download by Paul Temporal
Wiley, June 2011
ISBN: 9780470828489
EAN:  9780470828489
ePub (Adobe DRM)
eBook price: $32.99
Islamic Branding and Marketing: Creating A Global Islamic Business PDF (Adobe DRM) download by Paul Temporal
Wiley, June 2011
ISBN: 9780470828472
EAN:  9780470828472
PDF (Adobe DRM)
eBook price: $32.99
Other books by Paul Temporal
Asia's Star Brands ePub (Adobe DRM) download by Paul Temporal
Asia's Star Brands
Paul Temporal
Wiley, November 2012
ISBN: 9780470821565
Format: ePub
Our price: $17.99
Advanced Brand Management: Managing Brands in a Changing World ePub (Adobe DRM) download by Paul Temporal
Advanced Brand Management
Paul Temporal
Wiley, September 2011
ISBN: 9780470824498
Format: ePub, PDF
Our price: $27.99