Japan and China as Charm Rivals: Soft Power in Regional Diplomacy PDF (Adobe DRM) download by Jing Sun

Japan and China as Charm Rivals: Soft Power in Regional Diplomacy

University of Michigan Press
Publication date: August 2012
ISBN: 9780472028450
Digital Book format: PDF (Adobe DRM)

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In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favorable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as "charm offensives." Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customized charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders. A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives.
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Japan and China as Charm Rivals: Soft Power in Regional Diplomacy PDF (Adobe DRM) download by Jing Sun
University of Michigan Press, August 2012
ISBN: 9780472028450
EAN:  9780472028450
PDF (Adobe DRM)
List Price: $35.00 eBook price: $32.99
Japan and China as Charm Rivals: Soft Power in Regional Diplomacy ePub (Adobe DRM) download by Jing Sun
University of Michigan Press, August 2012
ISBN: 9780472028450
EAN:  2370004560731
ePub (Adobe DRM)
List Price: $35.00 eBook price: $32.99