Kellogg on Advertising and Media ePub (Adobe DRM) download by Bobby J. Calder

Kellogg on Advertising and Media

Wiley
Publication date: June 2012
ISBN: 9781118429112
Digital Book format: ePub (Adobe DRM)

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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
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Our price: $19.99