Kellogg on Advertising and Media

By Bobby J. Calder and Bobby J. J. Calder and Philip Kotler

Wiley
Publication date: June 2012

ISBN: 9781118429112

Digital Book format: ePub (Adobe DRM)

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of…Read More »

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Kellogg on Advertising and Media ePub (Adobe DRM)

by: Bobby J. Calder and Bobby J. J. Calder and Philip Kotler

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

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ePub (Adobe DRM)

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Kellogg on Advertising and Media ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Language:

ENG

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